How to Write Product Descriptions That Sell
Rachel Williams Rachel Williams

How to Write Product Descriptions That Sell

In this blog post, we’re going to be talking about all the ins and outs of writing a great product description. Sometimes it’s easy to overlook small aspects of your copy, but remember the old saying: “the chain is only as strong as its weakest link.

So, without further adieu, let’s start with the basics…

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Branding Using Your Business’ Voice
Rachel Williams Rachel Williams

Branding Using Your Business’ Voice

In this blog post I’m going to be going over ways to brand your business through your online copy.  When you think of branding, you usually think of logos and google ads, but there’s a lot more to it than that.

We’ll start out by addressing the biggest factor in your overall branding: your voice…

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How to Set Up a Successful Squarespace Website
Rachel Williams Rachel Williams

How to Set Up a Successful Squarespace Website

In this blog post, I want to walk you through setting up a Squarespace website for your business and what you can expect from the process.

I created my website using Squarespace and have been successfully maintaining it without having to put in too much energy.

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How to create a Buyer Profile
Rachel Williams Rachel Williams

How to create a Buyer Profile

In this blog post, I’m going to be walking you through the process of creating a buyer profile.

As long as you do it right, creating an accurate buyer profile should only cost you the time it takes to gather your information and organize it…

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How to Optimize Your Website for Local Search Results
Rachel Williams Rachel Williams

How to Optimize Your Website for Local Search Results

In this blog post we’re talking SEO, or more specifically local SEO.

Local SEO refers to the words and phrases a business uses on their website that allows them to rank well when a person does a search for companies in a specific area.

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How to Create the Perfect Hobby Website
Rachel Williams Rachel Williams

How to Create the Perfect Hobby Website

In this blog post I’m going to walk you through the steps you’ll need to take while creating the perfect hobby website.

The structure you’ll want to follow is the same whether you’re planning to eventually use this website for talking about a small side business you’re going to start, or just plan on keeping the site active as a hobby project…

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How to Write the Perfect Blog Post
Rachel Williams Rachel Williams

How to Write the Perfect Blog Post

In this post I’m going to walk you through writing the perfect blog post or article. We’ll talk about structuring your blog correctly, keywords, and how long it should be.

Let’s get started.

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