Hey everyone, I want to talk to all the small business owners, freelancers, one-man companies, and even people who are just looking to land a job. More specifically, I want to talk about how to build business connections…

…With that in mind, I’m giving you a challenge. Take another look at the products or services you sell and try to find the figurative “dinosaur in the teddy-bears”. What’s unique about your product? What makes you stand out from your competitors?

I’m not going to talk about all the different colors or when and where they should be used. Instead, I just want to take a look at color in general, and how it can help you improve your business on all fronts. Actually, how I found the previously mentioned infographic is a great example…

…but hears a good question, what exactly is your definition of a perfect match; isn’t it different for everyone? And furthermore, how do you get that perfect person interested in you?

I want you to really think about those two questions, but instead of a date, imagine having a profile for your perfect customer. The buyer you fantasize about, the one who sees your products and says “that’s exactly what I want!”

I was getting ready to send out a cold prospecting email to a potential client and part of that email contained a testimonial (or review if that sounds better) from one of my other clients. In the testimonial there was a link included to their website, but as I hovered over it I realized I’d almost made a huge mistake…

You may not think this story has anything to do with web copy, but I guarantee you, it does.

It all started the afternoon of a fairly normal day.

When my mother had told me my brother called to tell her he’d burned an omelet and was having trouble with flies in the house I assumed it would be a typical burnt food smell attracting a few more flies than usual.

Oh, how wrong I was…