Showing a Little Gratitude
…This has got to be the most obvious blessing a business of any kind can count. Without any clients asking me to do their website copy, emails, blog posts, etc. I wouldn’t be making much of a profit. And since buyers and clients are the most important part of your business…
No Thanks, Just Presents
…If you or someone you know have ever complained about businesses skipping holidays then I’ve got some news for you:
It’s your own fault people, deal with it.
Kicking off the Selling Season With a Scare
…Aside from the obvious changes that result from the burning mess that is 2020, Halloween marks the beginning act of the grand quartet of holidays: Halloween, Thanksgiving, Christmas, and New Year’s Eve.
Businesses across America know this is the most profitable time of the year, and in the craft industry, we know that this is usually the time when we see a spike in creative endeavors…
The Happy Place
…Unless you’re a grocery store this is a very usual problem and businesses get through it just fine by having a pool of customers, but when you're running an online store your customers are more likely to shop around for the best deal. It’s easy for someone to buy once and then never return…
Unless, of course, you are connected to their happy place.
Be That Operator
I’m ashamed to admit it, but I was in tears.
You know that feeling you get when, just as you’re about to reach your goal, the rug gets pulled out from under your feet? Well, that’s where I was at…
Attract The Burglars
Are you intrigued by the title? I hope you are, even though it seemingly has nothing to do with crafting or copywriting. In fact, it sounds like I’m gonna go off on a tangent about home security systems, but that’s all part of my plan…
Intent Content
There are lots of variations in the purchasing path because there are lots of ways your site can be brought up in the search results and, let’s be honest, a lot of your customers weren’t intending to become customers when they first got on their computer…