Butter Scraped Over Too much… Social Media?
Rachel Williams Rachel Williams

Butter Scraped Over Too much… Social Media?

At the beginning of “The Fellowship of The Ring” Bilbo tells Gandalf that he feels like “butter scraped over too much bread”; a line that a lot of businesses can resonate with (especially if you’re a one-person operation) when it comes to the upkeep of their social media…

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Kicking off the Selling Season With a Scare
Rachel Williams Rachel Williams

Kicking off the Selling Season With a Scare

…Aside from the obvious changes that result from the burning mess that is 2020, Halloween marks the beginning act of the grand quartet of holidays: Halloween, Thanksgiving, Christmas, and New Year’s Eve.

Businesses across America know this is the most profitable time of the year, and in the craft industry, we know that this is usually the time when we see a spike in creative endeavors…

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