In this post I’m going to walk you through writing the perfect blog post or article. We’ll talk about structuring your blog correctly, keywords, and how long it should be.

Let’s get started.

Why you should have a blog

Before you start writing you need to figure out why this blog exists in the first place. Do you want it to talk about your products in a way that convinces more people to buy them, or do you just want to answer some frequently asked questions in your industry so you’ll show up more in the search results?

Your answer to that question will determine what kinds of content you need in your blog and how long each post should be. For example, you’ll notice that most of my blog posts are under 900 words long. That’s because I’m not using them as a way to increase site traffic right now. If I wanted more people to come to my site via finding and reading this blog I would need to make sure each post was between 900 and 2,000 words long

Before you write your blog post

The best way to make sure your blog post doesn’t take days to write is to make an outline. I’m sure you remember this from when you had to write essays and reports for school (or maybe you're still writing essays and reports; I never know who could be reading this).

When writing your outline you need to follow a format like this:

• Topic

• Headings

• Subheadings

Topic

Make sure the topic you're going to write about is of value to your readers, if you have a way of getting feedback this is a really good place to use that to your advantage. 

Another thing you want to do is make sure you don’t go too broad with your topic. For example, if your website sells fishing related products you might write a blog post about fishing supplies in general. 

That’s too big of a topic; you won’t be able to cover enough detail to make it worthwhile to the reader, and you won’t do as well in search rankings as you would if you chose a smaller topic.

Here’s a better topic for you to try: “The Best lures for White Bass”

Not only is the title for that going to be a keyword in and of itself, but you’ll keep the article well within the 900-2,000 word sweetspot and more people will see your blog.

Headings

Your headings will define each section of your blog post. When you choose your headings make sure that they all tie into your title somehow. 

Going back to the fishing example I mentioned, you could have four different headings…

1. Crankbaits

2. Spinner bates

3. Topwater lures

4. Bass Jigs

(I know very little about fishing and just pulled those bait names off the internet so if those don’t really work on bass feel free to tell me in the comment section down below.)

Regardless of my lack of accuracy when it comes to fishing lingo I think you see my point about headings, so let’s more on to subheadings.

Subheadings

You can have multiple layers in subheadings, but I personally prefer using only one layer; it just makes it easier for your reader to keep track.

Here’s what I mean when I say one layer…

• Heading

  Subheading #1

  Subheading #2

• Heading #2

  Subheading #1

  Subheading #2

Do you see what I mean? It’s like a heading within a heading.

While Writing Your Blog Post 

When you start writing the text that goes in between all your headings and subheadings you need to keep several things in mind:

• Research

• Keywords

There may be some blog posts you write that don’t require any research, that’s possible. The only research I had to do for this blog post was looking up types of trout bait.

If you do need to do a little research though I would highly advise you do it before hand for several reasons…

1. If you are using other blogs or web pages to do your research it’s very easy to plagiarize even if you don’t mean to.

2. If you don’t do all your research first you could end up with bits of information that contradict each other and then you’ll spend a lot of time backtracking.

I’ve found that the best thing to do is to do my research and write down some notes that I’ll refer back to, that way the process is more streamlined and I avoid unintended plagiarism.

Also make sure that you don’t forget to use your keywords. You should also have different variations of a keyword sprinkled throughout your blog post. 

For example if your main keyword is: “Best Flapjack Recipes”, you might want to include similar keywords like:

“Best Pancake Recipies”

“Pancake Recipie”

“Flapjacks”

“How to Make Flapjacks”

That will help you rank when people type in those inquiries into google. Otherwise the only time you’d come up is when someone specifically asked: “What are the best flapjack recipes?”

After Writing Your Blog Post

Once you’ve finished writing your blog there are a few different things you’ll want to do before actually publishing it.

First make sure all the headings and subheadings are labeled right. You’ll want your headings to be labeled “Heading one”, your subheadings to be labeled “Heading 2”, and the tile will be labeled “Title”. 

This is especially important for anyone visiting your website that is visually impared because the programs they use to help them read on the computer are able to see those labels and will order the article in accordance with them.

Second thing to make sure of is that you’ve added a thumbnail picture and any tags you want.

Lastly, make sure your comment section at the bottom is turned on so people can leave their thoughts. 

Not only will that let google and other search engines know your blog is of value, but some people like to scroll down to the comment section immediately just to read everybody else’s comments.