3 Major Benefits of Blogging for Business

Even with good SEO, it's hard for small business owners to get noticed by customers and search engines.

What's even worse is that you don't have a lot of extra money to spend on marketing efforts.

However, a good content marketing strategy can fix this problem. I'm going to walk you through the 3 main benefits of blogging for business and show you how to use them to launch your website to success.

1. You Get Noticed by Search Engines

The first major benefit of blogging for businesses is that blog content will astronomically increase your website traffic. 

For example, let's say you own a fly fishing business. If you write articles about "the best flies to use in 2022" your article will come up whenever people search for that topic. This will increase your web traffic, which in turn gets the attention of Google and other search engines.

It's also free marketing because you can put hyperlinks in the text that link back to your products and website pages.

Backlinks

Before moving on to the second benefit, I want to stop and mention how important blogging can be to getting quality backlinks. If you know anything about SEO, you know that your website needs at least three high-quality backlinks (inbound links) from respectable websites. 

If you don't have backlinks and your competitor does, you can say goodbye to your potential customers.

Getting these backlinks actually becomes very simple thanks to guest blogging. All you have to do is create a search engine-optimized blog post on a topic that is relevant to your business. Add a backlink or two to your own website and products.

Next, reach out to a website that regularly publishes news, tips, and blog articles on topics within your industry. Explain that you are a business owner and want to place a sponsored blog post on their site. This will require you to pay money, and some websites can get very expensive. Make sure you do thorough research so that you can find a site that will match your industry and budget.

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2. You Can Display Your Expertise

If you're going to convince potential customers to buy from you, you need to establish trust. With all the scams out there today, it's hard for people to trust a new website with their email or credit card information.

To get around this factor, you need to establish trust by proving you are an expert in your industry. 

Now, if you are a jewelry seller, you might be wondering how you can establish yourself as an expert. After all, you're selling a product, not a service. However, blogging will establish you as an expert. 

Your customers, Google, and other search engines will see that you are constantly putting out information on jewelry-related topics. This will position you as an authority website.

Here's an example:

Jill has opened up an online store catering to cosplayers who need affordable materials. 

After she makes sure that her website, alt tags, etc are optimized, she needs to start creating blog content. To be an authority website, your blogs have to stay in one niche. Thankfully, Jill won't have a problem since her business is only focusing on cosplay. 

She should have at least three blog articles on her website before she publishes it. Once the website is published, she needs to continue adding a new blog post at least once a week. The topic should appeal to her target audience and potential customers. She could have one article talking about the pros and cons of using EVA foam or worbla. Her next blog post could be talking about how to upgrade a costume with LED lights. (Can you tell I like cosplay?).

Potential customers will start coming to her website and subscribing because they know this is where they can go to get all the tips and information they need on materials and what's happening in the cosplay world. 

3. Reach Multiple Audiences

Good online marketing involves targeting multiple specific groups. A business blog can help you do exactly that. 

For example, let's say that you're a business that sells a large selection of lifestyle products. You're going to be needing to reach 5 to 10 different groups when advertising. A business blog is a perfect way to do that.

All you have to do is set up your blog so that it has categories. You can put a category for fishing, hunting, camping, golfing, etc. Then all you have to do is make sure you add each blog post to the proper category and put all the right tags on it.

You can take this idea a step further and create a blog site that is separate from your main website. This will allow you to start building income from ad revenue as well as give you the perfect place to get backlinks.

Just remember that this setup requires content management systems. A truly successful blog website will require you to upload at least once a day before you can really start seeing a lot of ad revenue. For this, you'll want to hire a content writer/copywriter (like Written With Design).

Even with a small business blog incorporated into your website, you'll be able to draw in more customers. You can also repurpose blog content and use it for social media posts, emails, etc.

This ends up taking a lot of stress off of you as the business owner. Instead of hiring someone to create a blog, an email, and a social media caption, you can just have someone write the blog post. Then use it to quickly create the other content.

Conclusion

So, are you ready to expand your online reach? Start blogging today to make the most out of your website or online store. Even if you can’t post more than once a month, that can still boost your site’s SEO.

If you need help creating conversational SEO blog posts and articles that draw people in, contact me. Written With Design will provide all the content you need.

FAQs

How long should my blog post be?

When you write blog posts, they should be between 1000 and 2000 words long. If you are using a tool like SEO Surfer, it will tell you exactly how long your blog post needs to be in order to rank well.

Is business blogging different than regular blogging?

Yes. Business blogging is different from regular blogging because all your blog articles have to include relevant, valuable content. There’s also a bigger emphasis on getting all your facts and sources straight so your blogging efforts will be appreciated.

Personal blogs and non-business blogs can afford to write feel-good stories and non-important pieces. A business blog has to be completely focused on providing information that meets a client’s needs.

Can blogging help you become an industry leader?

Yes. Blogging can help you become an industry leader as long as you publish relevant content. To do this you must keep up with industry news and trends. Compounding blog posts that have the latest information are noticed and valued.